Regional Sustainable Tourism Strategy

We had a very productive workshop up in Mount Hyland on the 1st and 2nd of May, where we looked at concepts and possbilities for the Regional Brand. It was a very creative and intense effort, trying to syntethise all the ideas that came up from the regional conversations and discussions we have been having […]

The Brand Workshop will be happening on the 1 & 2 May, on Mt Hyland Wilderness Retreat, Dundarrabin.
Members of the community and stakeholder group will get together for two days to finalise the Brand concept Study, according to the findings from the Place Identity Conversations and the Niche Market / Regional Audit Research.
The aim of […]

Since January (2007) we have been working on the Brand Concept Study for the Nature Based Tourism activity in the area between the New England and Coffs Coast.
During this process we had one to one conversations with community members and stakeholders in several places along the region.
These conversations were focused on local people’s views of […]

After going through most of the information from the Community Workshops held in October / November, we have put together one map that combines and summarizes the conversations held in each place.
Only the key ideas were represented in this map, ideas that have occurred often and repeatedly during the meetings. We see it as one […]

Some key ideas and issues from each workshop:
Walcha:
- Target markets - low volume, high yield - work on return visits
- Website - accurate, safety awareness, interpretation
- Cultural Experiences - real Australia, crafts, heritage, friendly, personal guided tours
- Understand visitor’s perspective eg. non-English speaking visitors are out of comfort zone
- Working as one - network of […]

Lots have happened since our last post.
The Marketing workshops in Dorrigo, Bellingen, Coffs Harbour and Nambucca were as successful as the previous ones held in Walcha, Armidale and Guyra. Lots of very interesting inputs and new ideas. It is good to see the communities taking ownership pf the project! Way to go!
You can access the […]

The round of workshops last week held in Walcha, Armidale and Guyra were extremelly insightfull and successfull!
With around 70 participants, apart from highlighting the beauty of their country and their favourite tourism activities in and outside the region, some very interesting ideas arose from the communities in relation to sustainable tourism promotion in the area, […]

The first round of workshops for the Waterfall Tracks Network project started today.
At this stage the communities are being engaged on:
1. identifying their favourite or recommended nature based and ecotourism experiences and the uniqueness about them;
2. giving input on how we could make nature based or ecotourism experience more appealing; and
3. insights on which would […]