After going through most of the information from the Community Workshops held in October / November, we have put together one map that combines and summarizes the conversations held in each place.
Only the key ideas were represented in this map, ideas that have occurred often and repeatedly during the meetings. We see it as one […]
Some key ideas and issues from each workshop:
Walcha:
- Target markets - low volume, high yield - work on return visits
- Website - accurate, safety awareness, interpretation
- Cultural Experiences - real Australia, crafts, heritage, friendly, personal guided tours
- Understand visitor’s perspective eg. non-English speaking visitors are out of comfort zone
- Working as one - network of […]
Posted in Marketing Audit on November 23rd, 2006 Comments Off
Lots have happened since our last post.
The Marketing workshops in Dorrigo, Bellingen, Coffs Harbour and Nambucca were as successful as the previous ones held in Walcha, Armidale and Guyra. Lots of very interesting inputs and new ideas. It is good to see the communities taking ownership pf the project! Way to go!
You can access the […]
Posted in Marketing Audit on October 23rd, 2006 Comments Off
The round of workshops last week held in Walcha, Armidale and Guyra were extremelly insightfull and successfull!
With around 70 participants, apart from highlighting the beauty of their country and their favourite tourism activities in and outside the region, some very interesting ideas arose from the communities in relation to sustainable tourism promotion in the area, […]
Posted in Marketing Audit on October 17th, 2006 Comments Off
The first round of workshops for the Waterfall Tracks Network project started today.
At this stage the communities are being engaged on:
1. identifying their favourite or recommended nature based and ecotourism experiences and the uniqueness about them;
2. giving input on how we could make nature based or ecotourism experience more appealing; and
3. insights on which would […]