Brand Concept Study
April 27th, 2007 by Manuela Taboada
Since January (2007) we have been working on the Brand Concept Study for the Nature Based Tourism activity in the area between the New England and Coffs Coast.
During this process we had one to one conversations with community members and stakeholders in several places along the region.
These conversations were focused on local people’s views of what is special about their places, and the information collected was gathered in six Place Identity Reports for: Walcha, Armidale, Guyra, Dorrigo, Bellingen & Urunga and Coffs Coast. Click here to view the key place identity themes in each of these places and to acces the PDF files with the complete draft reports.
The findings from these conversations will be used as an input to the Brand Concept Workshop, where, together some selected stakeholders and members of the community will finalise the “story to be told” and initiate the Development of Brand Apparel.
Leave a Reply
You must be logged in to post a comment.