Regional Sustainable Tourism Strategy

Walcha:

• Unique landscape & skies;
• Peace and quiet;
• Australian cultures: Indigenous and Pioneer farming;
• Cross Roads and rivers running in different ways;
• Unique Australian Fauna;
• Friendly people in a very artistic town;
• Closeness to heaven.

PDF: Walcha Place Identity Report - draft

Armidale:

• Culture and Education – UNE, Schools;
• Vibrant community in a heritage “country town”;
• Right size: not so small, have everything, still country town lifestyle;
• Cool weather and Four Seasons;
• Location: easy access to wilderness, rural areas, big cities and to the coast;
• Natural Environment: gorge country – diverse, pristine and undiscovered.

PDF: Armidale Place Identity Report - draft

Dorrigo:

• Unique combination of landscapes: mountains, farms, rainforest, sea;
• Rain, wetness, greenness;
• Spectacular cloud formations and mist;
• Light and shadow – “the glow”;
• Secret places, discovery;
• Quiet, relaxing atmosphere

PDF: Dorrigo Place Identity Report - draft

Bellingen & Urunga

• Connection: the rivers and the ocean;
• Natural and authentic beauty;
• Slower pace of life, yarn on the streets;
• Diverse population – rich culture;
• Access to culture;
• Quality entertainment;
• “Heavenly” names for special places.

PDF: Bellingen & Urunga Place Identity Report - draft

Coffs Coast

• Landscape: the mountains, the rivers and the sea;
• Diversity of vegetation and wildlife - crossing ecosystems;
• The Coastline: beautiful deserted beaches, cosy bays;
• Natural Pristine environment – not based on “man made” attractions;
• Laid back, relaxed atmosphere;
• City with a country town spirit;
• Big spaces – “nothingness”.

PDF: Coffs Coast Place Identity Report - draft

Guyra:

• Climate: cold weather, seasons,possibility of snow;
• Quality and sophistication combined with simple country life;
• Small country town: relaxed, quiet but close to everything;
• Closeness to the sky and stars.

PDF: Guyra Place Identity Report - draft